My Work
I’ve worked across SEO, search marketing, and product development in fast-moving startups, as well as with traditional businesses outside the digital space. These diverse roles helped me build strong, transferable skills. Here’s how my experience has shaped me so far:
From 2019 to 2023, I grew monthly site clicks from 1M → 20M and from 0 → 5M across multiple products. I know how to:
set a long-term, sustainable growth strategy.
run a 360° analysis of users, market space, product, resources, marketing, and business model.
plan big, break it into actionable steps, implement, measure, and continuously learn.
I can shape successful digital products that engage millions of users.
- I put users and their habits at the center of every growth and product strategy.
- I speak user stories, tech, data, design, and business, and translate seamlessly across them.
- I draw on broad cross-functional experience to observe patterns, form hypotheses, test quickly, and learn what truly drives performance.
I continuously learn and challenge myself to grow, both personally and professionally.
- I stay curious, pick up new skills, and explore new ways of building better products and experiences.
- Outside of work, I’m active in social volunteering, supporting vulnerable groups, a reminder of why empathy and purpose matter in everything we do.
My Steps For Growth
1. Discovery
I use design thinking to identify the 10% of work that yields 90% of the results. I conduct research to better understand my target users, their pain points, and their journeys. By understanding their needs and priorities, I effectively tailor my marketing efforts to achieve impactful growth opportunities.
2. Strategy
Based on my findings in the discovery step, I use the north star metric to develop a growth strategy that is feasible and aligned with the company’s goals. This metric serves as a guiding principle for all my growth efforts.
3. Implementation
As an organic-driven holistic marketer, I execute for sustainable growth. I plan and break down my main actions into smaller sprints. This allows me to be flexible and responsive to changes and to make course corrections as needed to achieve sustainable growth over time.
4. Observing & Learning
I Continuously monitor and analyze the results of my campaigns. I observe and learn from the data and feedback to improve my strategies and make better decisions. This is an ongoing loop that helps me achieve sustainable growth over time.
I love what I do so much that I don’t hesitate to volunteer for exciting projects, people, or only for learning.
B2B & B2C Expertise Across Different Industries
Gaming | Word Games | Dictionaries | EdTech | FinTech | Finances | Design Tools | Privacy | Home Network Devices
10+
Years of Experience
1,000,000+
Daily Clicks
8
Products