My Work
Growing Ideas. Improving What Matters. Always Learning.
I’ve built my career around one core idea: understanding how things grow, and making them work better.
For the last 7 years, I’ve done this through digital products.
But the way I think about growth, users, and systems was shaped long before that.
Word Tips
I joined WordTips in August 2019, when it was already a solid product with around 1 million monthly visits.
By bringing a complementary product-led and content-driven approach, I helped it quickly unlock new growth. Traffic doubled in a short time and, under a broader strategic vision, continued to scale to over 20 million monthly users.
From 2019 to 2023, I grew monthly site clicks from 1M → 20M and from 0 → 5M across multiple products. I know how to:
set a long-term, sustainable growth strategy.
run a 360° analysis of users, market space, product, resources, marketing, and business model.
plan big, break it into actionable steps, implement, measure, and continuously learn.
But growth didn’t stop there.
I identified new opportunities beyond the core product and helped expand the portfolio into new areas:
- crossword-based products
- language and learning tools
- new verticals with strong organic demand
I shaped successful digital products that engage millions of users. I know how to:
- put users and their habits at the center of every growth and product strategy.
- speak user stories, tech, data, design, and business, and translate seamlessly across them.
- draw on broad cross-functional experience to observe patterns, form hypotheses, test quickly, and learn what truly drives performance.
Before working at scale, I built my foundation in a SaaS environment.
At Bannersnack, I worked closely on:
- defining user personas
- building customer journey maps
- aligning product and marketing strategy
This was where I developed a deep understanding of how users think, decide, and interact with products.
I also worked on:
- SEO and growth strategies (driving 200% traffic increase in 6 months)
- data and reporting systems for cross-functional teams
- scaling product assets and localization processes
This experience shaped how I approach product decisions today: always grounded in user behavior and real data.
Business Foundations
Before moving into digital, I spent over 15 years in banking, growing from a front desk role to managing a group of branches.
That experience gave me something I still rely on every day: a deep understanding of business fundamentals.
I:
- worked directly with companies to secure funding and access public grants
- managed relationships with high-value clients
- built and led teams across multiple branches
- scaled operations up and restructured them during challenging periods
As a Group Director, I led teams across 5–8 branches, generating significant business results and building strong, autonomous teams.
More importantly, I learned how to:
- understand each business as a system
- identify what drives performance
- make decisions with real constraints
What Makes My Approach Different
I didn’t grow up in digital; I grew into it.
I bring a combination that is hard to find:
- strong business fundamentals
- deep user understanding
- hands-on product and growth experience
I’m also a continuous learner.
Most of my transition into digital came from actively building, experimenting, and learning through platforms like Coursera and through my own projects.
My Steps For Growth
1. Discovery
I use design thinking to identify the 10% of work that yields 90% of the results. I conduct research to better understand my target users, their pain points, and their journeys. By understanding their needs and priorities, I effectively tailor my marketing efforts to achieve impactful growth opportunities.
2. Strategy
Based on my findings in the discovery step, I use the north star metric to develop a growth strategy that is feasible and aligned with the company’s goals. This metric serves as a guiding principle for all my growth efforts.
3. Implementation
As an organic-driven holistic marketer, I execute for sustainable growth. I plan and break down my main actions into smaller sprints. This allows me to be flexible and responsive to changes and to make course corrections as needed to achieve sustainable growth over time.
4. Observing & Learning
I Continuously monitor and analyze the results of my campaigns. I observe and learn from the data and feedback to improve my strategies and make better decisions. This is an ongoing loop that helps me achieve sustainable growth over time.
I love what I do so much that I don’t hesitate to volunteer for exciting projects, people, or only for learning.
B2B & B2C Expertise Across Different Industries
Gaming | Word Games | Dictionaries | EdTech | FinTech | Finances | Design Tools | Privacy | Home Network Devices
10+
Years of Experience
1,000,000+
Daily Clicks
8
Products