I'm Mirela Iancu.
Growing Ideas. Making Things Work Better. Serial Learner.
I'm Mirela Iancu.Mirela Iancu is a hybrid product and growth leader, combining product strategy, marketing insight, and a strong focus on user needs. She builds and grows digital and real-world projects that deliver value for users and sustainable results for organizations. With a cross-functional approach, she connects product, marketing, and operations. Her experience spans complex, high-demand environments, giving her the ability to align strategy, teams, and resources to drive meaningful, lasting impact.
Roles
- Volunteering for social impact initiatives
- Growth & Product Marketer at Word Tips (2019–2024)
- Banking career at Société Générale (from Front Desk to Group Director)
- Serial learner and mentor on Coursera
About Mirela Iancu
Mirela Iancu combines experience in digital product growth and real-world operations to help organizations work more efficiently and expand their impact. Her work focuses on improving systems, aligning teams, and supporting sustainable growth across different environments.
The Growth Philosophy
Focus
10% of the work will account for 90% of the results. Identify where in the funnel to focus, what metrics to use, and what marketing channels.
Uniqueness
Each project is unique, grows differently, and requires a starting humble approach to achieve growth.
Limits of Growth
Each product has its limits for growth. It’s essential to understand them early to set realistic goals and allocate resources effectively.
Thinking in Systems
It is essential to have a holistic understanding of the project and its ecosystem to develop a feasible and sustainable growth strategy.
Work
Mirela Iancu combines experience in digital product growth and real-world operations to help organizations work more efficiently and expand their impact. Her work focuses on improving systems, aligning teams, and supporting sustainable growth across different environments.
The Growth Process
Discovery
Understanding users’ needs and priorities is key to tailoring effective marketing efforts that achieve impactful growth opportunities.
Strategy
Defining and using a north star metric to develop a growth strategy that is feasible and aligned with the business goals.
Implement
Thoughtful planning and breaking down the actions into sprints with intelligent resource allocation and ambitious but achievable deadlines.
Measure & Learn
Observing and learning from the data and feedback to improve strategies, make better decisions, and iterate.
Brands I had the pleasure to work with:
Featured On Forbes
Mirela Iancu has been featured on Forbes and Coursera Blog. In addition, she was invited to mentor on Coursera.
B2B & B2C Expertise Across Different Industries
Gaming | Word Games | Dictionaries | EdTech | FinTech | Finances | Design Tools | Privacy | Home Network Devices
10+
Years of Experience
1,000,000+
Daily Clicks
8
Products
Core Strengths
Problem Solver
Self-Starter
