I'm Mirela Iancu.

Growth & Product Marketer. Serial Learner.

As a Growth Marketer, Mirela Iancu specializes in Product Marketing, Content Strategy, and SEO. She excels at uncovering users’ intent and pain points, and at designing user-centered products, features, and go-to-market strategies that drive sustainable growth.

Roles

Growth and Product Marketer at Word Tips (2019 – 2024)
Serial Learner and Mentor at Coursera
Founder eLearnRo
Former Marketer at Bannersnack and Senior Banker

About Mirela Iancu

Mirela Iancu is a Barcelona-based marketer who delivers sustainable growth for B2C and B2B digital products. With over a decade of experience across corporate environments and startups, she blends marketing, product thinking, and analytics to strengthen organic growth engines and generate new business through user-centered features and product innovation.

The Growth Philosophy

Focus

10% of the work will account for 90% of the results. Identify where in the funnel to focus, what metrics to use, and what marketing channels.

Uniqueness

Each project is unique, grows differently, and requires a starting humble approach to achieve growth.

Limits of Growth

Each product has its limits for growth. It’s essential to understand them early to set realistic goals and allocate resources effectively.

Thinking in Systems

It is essential to have a holistic understanding of the project and its ecosystem to develop a feasible and sustainable growth strategy.

Work

Mirela Iancu is a Product and Growth Marketer specializing in sustainable inbound strategy, user-centered product development, and analytics. She previously led growth and product efforts at Word Tips, mentors learners on Coursera, and founded eLearnRo.

Her experience spans B2B and B2C products across industries including SaaS, gaming, dictionaries, education, privacy, home networking, and banking.

She has worked in cross-functional roles within fast-paced startups, combining marketing, product thinking, and experimentation. Her earlier banking career provided a solid foundation in business, leadership, and long-term relationship building, skills that continue to guide her work today.